We Must Protect the Ocean
Advertisement Design
We Must Protect the Ocean is an environmental awareness campaign developed as part of an advertising design project at CUNY Queens College. The project explored how guerrilla marketing and experiential design could communicate the impact of pollution, overfishing, and human behavior on marine ecosystems. Through immersive public installations, the campaign aimed to create emotional connections and encourage audiences to adopt more sustainable behaviors.
Client:
CUNY Queens College
Role:
Brand Design
Year:
2020
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Challenge
Although oceans play a critical role in sustaining life on Earth, marine ecosystems continue to face threats from pollution, overfishing, and unsustainable human practices. The challenge was to create an engaging campaign that could make these invisible environmental issues more tangible and inspire audiences to reconsider their everyday choices.
Objective
The goal of this project was to develop a guerrilla marketing campaign that raises awareness about ocean conservation through impactful visual storytelling and public experiences. The objective was to create memorable interactions that encourage audiences to understand their role in protecting marine ecosystems.
Results
Through the guerrilla marketing campaign “Off the Hook,” the project uses immersive installations and public experiences to highlight the impact of pollution and overfishing on marine ecosystems. By creating emotional and interactive encounters, the campaign encourages audiences to reflect on their environmental impact and make more sustainable choices.
