Sublime
Advertising Design
Sublime is a personal care brand concept developed as part of an advertising design project at CUNY Queens College. The project explored how branding, color psychology, and sensory experiences could be used to create an inclusive self-care experience for people of all ages, genders, and backgrounds. Inspired by the vibrant Arctic Lime color (#D0FF14), the brand communicates freshness, wellness, and energy through a cohesive visual identity and experiential marketing campaign.
Client:
CUNY Queens College
Role:
Brand Designer
Year:
2020
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Challenge
Many personal care products rely on traditional ideas of beauty, gender, and identity, creating opportunities for more inclusive branding approaches. The challenge was to develop a brand concept that could appeal to a diverse audience while communicating freshness, accessibility, and everyday self-care through visual storytelling and memorable experiences.
Objective
The goal of this project was to create a personal care brand identity and advertising campaign that connected with a broad audience through bold visuals, engaging messaging, and sensory experiences. The objective was to transform everyday hygiene products into a more expressive and inclusive self-care experience.
Results
The final concept, Sublime, is a personal care brand offering essential care kits featuring products such as hand soap, body wash, hand sanitizer, and body mist/deodorizer. Through the slogan “It’s Not Fresh, It’s Sublime,” the campaign combines bold advertising, digital touchpoints, and an immersive green steam room installation to create a memorable brand experience centered around freshness, scent, and social engagement.
